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Volunteers Needed for PRAL-BR Pro Bono Event

The PRAL Pro Bono Committee is hosting a free workshop for PRAL members and non-profit groups with which our members are associated. In the past, the Pro Bono Committee selected one non-profit organization to assist each year.  For the second year, rather than limit ourselves to helping one organization, the committee has decided to host a workshop for any non-profit group that wishes to attend. The workshop will consist of three sections: creating a marketing plan, creating a broad-based media campaign and one-on-one assistance.

We currently are looking for APRs or any PRAL members working as PR practitioners to volunteer to help groups on an individual basis. This portion of the event will take place from 11am until Noon on Thursday, August 13.

Please consider taking a short period of your day to help organizations in need. To volunteer, or if you have any more questions, please contact Cheryl Michelet at


PRAL-BR Pro Bono Workshop

Date/Time: Thursday, August 13 from 8 a.m. to Noon
Location: BREC’s Womack Park, 6201 Florida Boulevard
Cost: Free

8 am-8:30 am - Registration and Welcome

8:30 am-9:30 am - How to create marketing plan on a shoestring budget presented by Chad Brewer, Assistant Director of Communication, Tara Brown and Chelsea Borruan, Publicity-Marketing Managers for BREC

9:30 am-9:45 am - Break

9:45 am-10:45 am – Better Than Imagined: a marketing plan with a multi-million dollar payoff 

10:45 am-11:00  am – Break

11:00 am-Noon – PRAL members will meet with individual organizations to help with PR plans, event marketing, media relations, etc.


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