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Communications Director

Communications Director

Summary of Job:

Raise profile in local and national communities; expand the base of contacts within the news media; actively promote programs, fundraising efforts, events and legislative efforts; develop and implement external communication strategies. Duties also include coordination of outreach to media, corporations, elected officials, and other key constituencies.

Essential Functions:

  • Manage small communications team and Call Center
  • Prepare and submit monthly department reports
  • Ability to create and maintain communications budget
  • Oversee internal communications efforts
  • Assist with government relations
  • Creation, execution and measurement of public relations plans that directly impact the organization's strategic plans
  • Design and implement marketing plans, including media buying
  • Provide broad marketing support across the whole organization including fundraising, programs, and legislation
  • Draft, edit and manage the design and production of marketing and collateral materials. This includes writing for internal and external publications; working with writers, photographers, designers, and printers to produce print and electronic publications
  • Oversee all aspects of website content and maintenance, working with Blackbaud Net Community
  • Produce regular email communications including a monthly newsletter
  • Help increase online inquiries, memberships, donations and community building
  • Establish and maintain a consistent organizational image and branding throughout all publications and promotional materials
  • Manage all aspects of media relations, including, but not limited to: maintaining media list, monitoring and tracking news coverage, pitching stories, creating press material, gaining news coverage, crisis communication
  • Schedule and maintain regular weekly media appearances including providing topical information to producers and securing knowledgeable guest speakers related to animal welfare or upcoming events
  • Oversee all aspects of crisis communication, including serving as PIO in the event of a hurricane
  • Oversee all aspects of social media
  • Treat all animals and clients humanely, professionally, properly, and with compassion at all times, regardless of the situation or circumstance
  • Maintain a professional and friendly demeanor and provide good customer service
  • Works courteously and cooperatively with other staff members and volunteers
  • Maintain confidentiality regarding all cases and Louisiana SPCA information
  • Report to work in extreme weather conditions such as but not limited to hurricanes, flooding and ice/snow
  • Perform other duties as needed and assigned

Education and/or Experience:

  • Bachelor's degree in Marketing or Communications or related area; i.e. English
  • Two to five years professional experience in this field.
  • Success creating and managing marketing plans with revenue and audience generation results

Minimum Qualifications (or skills and knowledge):

  • Must be able to pass a criminal background check and pre-employment physical and substance screening
  • Excellent organizational, interpersonal, verbal, and written skills required.
  • Knowledge of InDesign, Photoshop, Blackbaud Net Community a plus.
  • Ability to meet multiple deadlines and balance multiple projects.
  • Must have flexible schedule and be available on weekends, nights, or as needed


Physical Requirements:

  • Should not be allergic to animals; must be able to work around all animals
  • Must be able to lift at least 50 pounds; push and pull heavy objects; bend, twist, reach; perform strenuous physical activities including frequent walking and running, standing, bending and stooping


Working Environment:

  • Potentially subject to animal bites and scratches
  • Works in an area with a high noise level


To apply: Complete online application.

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