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January Luncheon

How to Identify, Vet and Get The Most Out of Online Influencers

Recent reports show that 92% of people say they trust the advice and/or recommendations of friends and family members over any form of advertising. When you consider the relationship many followers have with social media stars, regarding them as trustworthy sources of information and entertainment, this influencer marketing statistic speaks to the impact social media stars can have on their large, engaged audiences. Because of this, influencer marketing has become one of the most valuable and effective ways for brands to engage audiences and expand brand awareness.


Join John Deveney, ABCAPRFellow PRSAIABC Fellow, a national leader in strategic marketing, as he discusses how to find the right, top influencers for your brand and outlines what should be expected from start to finish. Featuring Garick Giroir, brand strategist at DEVENEY, who will share insights from his experience sourcing influencers from the London and New York markets.

During this insightful session, we will:

  • Discuss practical ways to identify influencers that are the right fit for your message and target audience

  • Explore the multitude of resources available

  • Provide a pragmatic “how-to” that every audience member can walk away with and implement on behalf of their companies or clients

Click here to purchase tickets. 

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