Meeting/Event Information

PRAL-BR February Meeting: Millennial Engagement

February 26, 2019
12:00 PM to 1:00 PM
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Provisions on Perkins
3535 Perkins Rd., Suite 400
Baton Rouge, LA 70808

This is a meeting you do not want to miss. The Director of Millennial Engagement for Bayer Crop Science, formerly Monsanto, Vance Crowe will share his journey from skeptic to spokesperson for one of the largest agricultural companies in the world. Crowe fashions communications plans specifically targeting Millennials and will show you how to message to this generation. 

Vance Crowe

Director of Millennial Engagement

Bayer Crop Science

Vance Crowe is the Director of Millennial Engagement at Bayer in Saint Louis, Missouri. Vance is a former Communications Strategist for the World Bank Group, a returned U.S. Peace Corps Volunteer stationed in Kenya, a former communications coordinator at a National Public Radio (NPR) affiliate in Northern California and was a deckhand on an eco-tourism ship that traveled in the Western Hemisphere. Vance holds an undergraduate degree in communications from Marquette University and a Master's Degree in Cross-Cultural Negotiations from the Seton Hall School of Diplomacy.

Vance came to Monsanto in 2014 with limited knowledge or understanding of agriculture or biological sciences.  In this role, Vance has been empowered to seek out internal and external experts in the fields of biology, chemistry, genetics, evolutionary biology, weed management, crop sciences, agronomy and corporate culture.  He has toured farms ranging from row crops, vegetables, orchards, feed yards, hydroponics, and aquaponics.  Using these experiences and education, Vance has been invited to give talks around the world to more than 75,000 people in locations including New York City, London, San Francisco, Atlanta and farming communities throughout the U.S. and Canada.


$25.00 PRAL Member Ticket
$20.00 Earlybird rate before February 22

$0.00 PRAL Premier Member

$15.00 PRSSA Member
$10.00 Earlybird rate before February 22

$30.00 Guest
$25.00 Earlybird rate before February 22