2024 Torche' Award Winners
The Public Relations Association of Louisiana (PRAL) has announced the winners of the Torche’ Awards, presented at the annual state conference held at Louisiana State University of Alexandria (LSUA) on June 13. The Torche’ Awards recognize excellence in public relations with 26 entries submitted from across the state.
PRAL members can enter into different categories in three tiers –
Tier One – Long-Term Strategic Programs and Campaigns (7 months or more)
Tier Two – Short-Term Strategic Programs and Campaigns (0-6 months)
Tier Three - Tactical Materials/Projects
Each entry is individually judged based on five categories that follow PRSA’s Four Step Public Relations Process - Research, Planning, Implementation, Evaluation (RPIE), as well as creativity. Entries with an average score between 90-100 receive a Torche’ Award. Entries with a score between 80-89 are recognized with an Award of Excellence and those receiving a score of 70-79 receive a Certificate of Merit.
Torche’ Award winners in each category tier are then judged again against other Torche’ Award winners in the category to determine the Best of Tier winner. The three Best of Tier winners are then judged against each other to determine the overall Best of Show winner.
Submissions were evaluated by accredited public relations (APR) professionals from the Central Florida chapter of the Public Relations Society of America (PRSA) and the Maryland chapter,
Best of Show
Learning & Development Program – UKG ProLearning Launch
Crest Industries
Sarah Laborde
Best of Tier One
Learning & Development Program – UKG ProLearning Launch
Crest Industries
Sarah Laborde
Best of Tier Two
United Way Book Club
United Way of Northwest Louisiana
Paige Melton
Best of Tier Three
Girls Can Too Video
RoyOMartin
Dirk Margheim and the Communications Team
2024 Torche' Awards
Tier One: Internal Communications
Learning & Development Program – UKG ProLearning Launch
Crest Industries
Sarah Laborde
Tier Two: Special Events
LSUA Shrimp Jam 2023
Chase Dyess
LSUA Division of Strategic Communications
LSUA Foundation
Tier Two: Community Relations & Public Service
United Way Book Club
United Way of Northwest Louisiana
Paige Melton
Tier Three: Audio & Video
Girls Can Too Video
RoyOMartin
Dirk Margheim and the Communications Team
2024 Torche' Award of Excellence
Tier Two: Community Relations & Public Service
Relay For Life Fundraising Campaign
RoyOMartin
Communications Team
Dirk Margheim, Caitlin Chelette and the Communications Team
Tier Two: Relations & Public Service
Shaping Tomorrow's Energy: Understanding Smart Meters with SWEPCO
Southwestern Electric Power Company
Corporate Communications
Michelle Marcotte
Tier Three: Potpourri
Li'l Chubby's Poster Design
Chase Dyess
Li'l Chubby's
Tier Three: Graphics
Li'l Chubby's Poster Design
Chase Dyess
Li'l Chubby's
Tier Three: Collateral Materials
Chickasaw Country Travel Guide 2024
Kelli West, The Chickasaw Nation, Department of Tourism
Chickasaw Country Marketing Association
Tier Three: Potpourri
Holi Festival of Baton Rouge
Visit Baton Rouge
Tamaria Williams
2024 Torche' Certificate of Merit
Tier One: Internal Communications
The IBiZ Now Safety Show
RoyOMartin
Dirk Marghem and the Communications Team
Tier One: Marketing
Add A Little Lagniappe Campaign
Southern Heritage Bank
Micah A. Walker, MBA, APR
Tier Two: Special Events
2023 HBCU Day at the Capitol
Louisiana Board of Regents
Chris Yandle, APR
Tier Two: Internal Communications
Methanex Gives Campaign
Methanex
Alicia Davidson
Tier Two: Reputation, Issues & Brand Management
Facebook Refresh of 2023
Southern Heritage Bank
Micah A. Walker, MBA, APR
Tier Three: Advertising & Publications
Meauxmentum: Master Plan Year 4 Update
Louisiana Board of Regents
Chris Yandle, APR
Tier Three: Advertising & Publications
"In the Know" Newsletter
Louisiana Board of Regents
Chris Yandle, APR
Tier Three: Social Media Management
The Savannah Bananas are coming to Baton Rouge
Visit Baton Rouge
Tamaria Williams
