In 2014, the Accreditation in Public Relations (APR) credential, the only nationally recognized certification of the public relations profession, celebrates 50 years. Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark.  With all the celebration, you may have questions about the APR and what it could do for your career.

The APR is a rigorous voluntary certification program that tests a public relations professional’s knowledge, skills and abilities (KSAs) in more than 40 areas ranging from research, planning, program evaluation, business literacy, ethics, management skills and more. Candidates must pass a rigorous computer-based Examination for Accreditation in Public Relations after being evaluated by a panel of peers.

Accreditation (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment.  Earning the APR is an individual achievement open only to seasoned working professionals with a  recommended five or more years public relations experience. It's a challenging process but it is worth it.

APRs are required to commit to learning through continuing education, serving as a volunteer or other prescribed professional development activities. Most importantly, APRs are required to measure up to high standards of performance, and to stay on the right side of ethical practice.

Membership in PRAL and the Southern Public Relations Federation (SPRF) allows professionals to earn their and maintain their APR certification, which is managed by the Universal Accreditation Board.

Interested in APR? Contact one of the local or state APR representatives listed below to get started:

Tracie Bertaut, APR

[email protected]

PRAL State VP of Accreditation


Jesse Hoggard, APR

[email protected]

PRAL Baton Rouge Chapter APR Chair


Amy Nolan, APR

[email protected]

PRAL New Orleans Chapter APR Chair