About PRAL Baton Rouge


The Public Relations Association of Louisiana's Baton Rouge Chapter (PRAL-BR) is the largest, most dynamic public relations organization in the state. When the organization was founded in 1972, the Baton Rouge chapter was the only chapter in the state prior to establishment of a chapter in central Louisiana. In 2010, the Lafayette-based Acadiana chapter was created, followed by chapters in New Orleans and northwest Louisiana in 2011. All five chapters comprise the statewide Public Relations Association of Louisiana, which was incorporated in 2011.

PRAL is an affiliate of the Southern Public Relations Federation (SPRF), a 501(c)(6) not-for-profit, tax-exempt, commercially oriented business league, and consists of a network of public relations professionals from Alabama, Louisiana, Mississippi, and northwest Florida. SPRF is led by a volunteer board of directors and is considered the premier professional development organization for public relations practitioners in the Gulf South region. Practitioners who are members of one of the SPRF-affiliated local chapters automatically are members of SPRF. SPRF sponsors several yearly projects and programs in the four member states. One of these is the prestigious Lantern Awards program, which recognizes excellence in the field of public relations.

SPRF is a member of the Universal Accreditation Board (UAB), the national body that administers the Accreditation in Public Relations (APR) professional designation. The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field of public relations. The Accredited in Public Relations (APR) designation signifies a high level of professional competence and experience.

Interested in becoming a member of PRAL-Baton Rouge?

To qualify for membership in the Public Relations Association of Louisiana, applicants must be of established professional standing in the field of public relations or a related field. The benefits of membership in this professional organization are designed for and delivered to members as individuals; thus, membership is nontransferable.

The benefits of PRAL membership include:

  • Monthly membership luncheons featuring speakers on PR-related topics (member luncheon cost is$20)
  • Educational seminars
  • Access to PRAL's membership database (the members-only section of the PRAL website)
  • Notification of employment opportunities in public relations
  • Eligibility to apply for accreditation in public relations (APR) through the Universal Accreditation Board
  • Membership in the state Public Relations Association of Louisiana
  • Membership in the Southern Public Relations Federation (SPRF)
  • An invitation to attend SPRF's annual conference
  • Opportunities to enter your work for consideration in the annual SPRF Lantern Awards program, which recognizes excellence in public relations
  • Leadership development via participation on various PRAL committees
  • Access to PRAL's online newsletter
  • Networking

Annual membership dues for PRAL are as follows:



Professional (annual membership dues only)


  Premier Professional (annual membership dues and all luncheons, including one free lunch; banquet and socias event fees not included)



How do I apply to become a member of PRAL?

To apply, please follow these steps.

  1. Download a membership application. (Right-click on link and select "Save Target As..." or "Save Link As...".)
  2. Complete the application and sign it.
  3. Obtain two written letters of recommendation from current active PRAL members to include in your application packet.
  4. Include a check payable to the Public Relations Association of Louisiana – Baton Rouge Chapter for your annual membership dues ($60 for Professional; $220 for Premier Professional).
  5. Mail your completed application packet to P.O. Box 14915, Baton Rouge, LA 70898-4915. (Please do not submit partially completed applications, as this slows down the approval process. It is best to wait and send in your complete packet all at once.)

The PRAL board meets each month and votes on membership applications that have been received since the previous board meeting. Once your membership has been approved, you will receive email confirmation notifying you that your membership is active. Your annual membership dues are payable on January 1 of each year.

If you have any questions about membership, please contact PRAL's membership chair, Bob Johannessen.


How do I renew my membership?

The deadline for payment of your membership dues is January 1 of each year. Renewal reminders are automatically emailed to members 30 days before the membership renewal deadline. Please contact the membership chair if an invoice is needed; otherwise, the email notification will serve as the invoice for payment.

If paying by check or money order, your dues payment should be made payable to:

Public Relations Association of Louisiana – Baton Rouge Chapter
Attn: Membership Chair
P.O. Box 14915
Baton Rouge, LA 70898-4915

If dues are not received by Jan. 31, then non-paid members will be placed in lapsed status. If membership is lapsed for more than a year, the member must reapply for membership by completing a membership application and mailing dues. It is not necessary to obtain and submit two letters of recommendation for lapsed membership reinstatement.



Our Next Meeting

Recent Chapter News

Proposed By-Laws changes for PRAL Baton Rouge

We need you at our October meeting. Important proposed PRAL by-laws changes are up for a vote.

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Congratulations to Louisiana's Lantern Award Winners!

The Southern Public Relations Federation (SPRF) recognized outstanding work in the field of public relations during the Lantern Awards ceremony held September 20 at the Sandestin Golf & Beach Resort in Sandestin, Fla.

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LANO Community Leaders Program

LANO is seeking professionals and civic leaders of all ages in the Greater Baton Rouge area who are interested in increasing their knowledge of nonprofit board service.

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Responding to Workplace Violence - Before, During and After

Through experts from the FBI, U.S. Department of Homeland Security, OSHA, EBRSO, AIG partner Abernathy MacGregor, Thompson Booth, and BXSI, this symposium will provide resources for organizations to implement best practices regarding workplace violence.

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Volunteers Needed for PRAL-BR Pro Bono Event

PRAL-BR is looking for APRs or any PRAL members working as PR practitioners to volunteer to help non-profit groups at its annual Pro Bono event. The volunteer portion of the event will take place from 11am until Noon on Thursday, August 13.

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March of Dimes Seeking Marketing Communications Committee Volunteers

March of Dimes for the Capital Area is seeking volunteers to join its Marketing Communications Committee. This Committee will be integral to executing campaigns to drive awareness and support for the local chapter.

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PRAL 30th Anniversary Video

PRAL has come a long way since its founding in the 1970s. Ever wonder how the organization got its start or evolved over time? Watch this great video made for PRAL's 30-year anniversary...

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Bill Michelet Tribute Video

Bill Michelet's passing marked a huge loss for the LA PR community. This moving tribute was shown at the 2014 PRAL-BR Awards Banquet to remember how he helped to shape the PR profession in the Capital City and touched the lives of many in the process.

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PRAL-BR Announces 2015 Board of Directors

The 2015 PRAL-BR board of directors were approved by membership and inducted at the group’s January meeting.

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PRAL-BR Honors Top Practitioners at Awards Banquet

The Public Relations Association of Louisiana-Baton Rouge honored standout practitioners at its yearly awards banquet at Juban’s.

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